Smarter, Healthier Pet Food
The Farmer’s Dog was founded by two dog lovers who were fed up with highly-processed, burnt brown balls being marketed as “natural” and healthy” - so they decided to reimagine pet food from the ground up. In the spring of 2019, we teamed up with Brett and Jonathan with a single mission: Film excited dogs in slow motion waiting for their food. Over the course of several days, we rented AirBnBs and a studio space for our first production starring exclusively dogs as talent. The result was a national TV campaign that played during the Democratic National Convention and across Out-Of-Home NYC ads in the subways and on Link NYC screens.
Post Production: www.nearfutu.re